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Pinterest is by far the best marketing tool to drive traffic to your blog. It can boost your blog traffic in the matter of a few days if you use the right strategy. One of which is making eye-catching Pin designs that will gain more attention on Pinterest with Tailwind Create.
If you are starting out with Pinterest or already have experience but feel like it’s just not working out, I have written a blog post on how I use Pinterest to drive large traffic to my blog every month which you can read to get up to speed.
I swear by Pinterest, especially if you’re a beginner blogger and want to achieve quicker results. So I am excited to share about a new tool called Tailwind Create that I guarantee will help you to streamline your Pinterest marketing process.
Why you should use Tailwind Create to make Pinterest images?
Recently, Pinterest has emphasized that they value fresh and new content to re-pinned one. What does it mean to you?
Well, what Pinterest essentially said is that if you keep re-pinning your old content, you will not get link click or any type of engagement. So this means more time spent writing new content and sharing it on Pinterest.
But what do if you are only able to publish one or two blog posts a month?
The best thing would be to instead of focusing on writing more articles, focus on creating more new Pin designs, new Pin descriptions and titles. This will count as new and fresh content for Pinterest as long as the design and wording are different.
But let’s be real, who has time to create 15 new designs for each day? I know I don’t. And what if you absolutely dread the process of designing or just don’t have time to learn how to master it?
This is where Tailwind Create comes in.
What is Tailwind Create?
This is the tool you need if you want to create fresh pins easily and streamline your Pinterest marketing strategy.
To get access to Tailwind Create, you need to have Tailwind account. Tailwind is essential a scheduling tool created specifically for Pinterest and it is by far the best tool I’ve used for it.
If you don’t have a Tailwind account just yet, you can grab a free trail here.
What I like about Tailwind’s free trial is that you don’t need a credit card to start it. You can try Tailwind for as long as you want until you’ve reached 100 scheduled pins or 30 scheduled Instagram posts limit. So you don’t have to worry about remembering to cancel the trial if you didn’t find it useful.
In a rush? Pin this post and read it later!
Getting started with Tailwind Create for making pins
Once you have your Tailwind account, you can start creating Pin designs with the new Tailwind Create tool. Just to show you how easy it actually is, here’s a quick tutorial on how to use Tailwind Create to make designer-quality Pins that will only take a few minutes to design and schedule.
Step 1: Access Tailwind Create
Once you’ve signed into your Tailwind account, click on Tailwind Create ( looks like the paintbrush icon) in the left menu on the dashboard. Then click Start a New Design button to get started.
Step 2: Set your brand preferences
The first page you’ll see will be for setting your brand preferences. Take a few minutes to fill in the fields with appropriate information. If you will complete this step now, you’ll save lots of time later on when it comes to actual Pin design process.
Here’s what you need to set:
- Enter your brand information – name or website URL. This can be applied to your Pin designs to brand them as yours. I usually go for the URL.
- Select your brand fonts or use Find a Font Combination. You can set one for your pins main title text and any subtext. Make sure that they are readable.
- Set up to 4 brand colours or you can try pre-selected colour combinations fro curated colour palettes section.
- Add your logo. Ideally with a transparent background as it can be added on Pin designs.
Once you’ve done, press Save and Continue.
Step 3: Add your Pin information
Now you need to fill primary information about the pin you want to create. Here’s how to do it:
- Add Pin destination link. This is the URL of your blog post or specific page you want to link to.
- Write the Pin title that you want to appear on your Pin design.
- Select photos you want to use. There are three ways you can do this:
- upload photos from your computer,
- use stock photos,
- use photos pulled from your URL.
Then all is left to do is click Create Images button and wait for the magic to happen.
Step 4: Select and edit designs
Once Tailwind Create generates a variety of designer-quality Pins, it’s time to select the ones you like and maybe edit designs a bit if needed.
You can filter Pin designs using different options (content type, industry, pin format) in the top right corner to narrow your selection.
If you find a design you really like, you can mark them as favorite (clicking heart button) and you will be able to easily access them in the future for other pins.
Chances are that you’ll find a design you like but you will want to tweak it a bit to make it look even better. On the left side of the screen, you’ll see all the settings of the pin design that you can modify, including:
- Adding and removing images
- Changing colour palette: you can select different colours from your brand or even select palettes generated from your chosen images
- Edit your title text, font and emphasize any numbers in the title
- Add a subtitle with different font
- Add a call to action with its own font style
- Turn off branding or swap between your URL and logo
- Update your brand preferences
If you need to make more specific changes, you can modify each individual design by clicking Try on different looks option or click Edit to make manual changes.
The edit button will open up Tailwind Create editor which works like any other design editing app in which you can:
- Add more text and change its settings (size, weight, colour, alignment, spacing, line height)
- Drag and move objects around
- Increase or decrease the size of objects
- Edit text by double-clicking and typing
- Delete or duplicate elements
- Adjust your images for brightness, contrast, saturation and blur
Once you’re happy with your design, you can save the design as a favourite to reuse in future or just click on Save and Go Back to return to other designs.
Step 5: Download or schedule pins with Tailwind
Once you have some Pin designs you like, you can click on +Select to add them to your list. Then in the bottom right corner click Review Your Selection.
You’ll see a quick overview of your selected designs. Now you can either Download or click Go Schedule them on Tailwind.
Tailwind Create pricing
Tailwind Create is currently FREE if you have Tailwind’s Plus plan but they offer a variety of different pricing plans according to your pin making needs.
If you’re still not using Tailwind to schedule your pins, sign up using my link and get your first month free when you upgrade to Plus plan! This way you can get access to Tailwind Create for free.
The free Tailwind Create starter plan allows you to create up to 15 pin designs a month, access to 1 million free stock photos and more. You can give it a try and if you love it, you can upgrade to access even more features.
For a limited time, Tailwind is offering a special 50% discount (valid until Jan 31st), which you can use on any higher tier Tailwind Create plan. Upgrade anytime before January 31st, 2021 and you’ll lock in this discount for life.
My top practices for creating attractive pins
After years of using Pinterest, I picked up a few tricks that seem to be working the best when it comes to Pin designs. Some of these are:
- Include warm colours in your designs – people seem to prefer Pin designs that are in warm colours rather than cold. So think red, yellow tones.
- Photos with no people – apparently, statistics show that Pins displaying people will get less engagement than Pins without people. It doesn’t mean that you shouldn’t use photos with people at all, just something to play with and see how it performs, I guess.
- Use bold fonts – you want to make your images stand out and the best practice for that is using bold and big fonts to draw the attention.
- Try different designs – in the end, you will never know when a Pin will pick up, it depends on a lot of different factors. So the best way forward is to create very different and contrasting Pin designs for each blog post and see what works better.
I wrote an extensive guide on how to master Pinterest and shared some of the best tips I’ve come across over the years, so check it out if you want to learn more.
Tailwind Create was created to simplify and automatize your Pin creation process. So you don’t have to use different apps and make everything in one go on Tailwind.
If you want to create more fresh Pins quicker, then Tailwind Create is a great tool for that. Yes, the designs aren’t 100% perfect but even with a few manual tweaks, the whole process is way quicker than creating Pins from scratch by yourself. Especially if you don’t like designing or find it way too difficult to do.
The best way to see if Tailwind Create is for you and if it can help you save time is to try it yourself here.
What do you think about Tailwind Create? Do you plan on using to create fresh pins for Pinterest?
Enjoyed this post? Then pin this post to your best Pinterest or Blogging tips board!